Anthony Amos and his brother started HydroDog, an Australian mobile dog washing and grooming service. After revolutionizing the industry and growing to more than $10 million in annual revenue, Amos decided it was time to sell.
Anthony Amos and his brother started HydroDog, an Australian company offering a mobile dog washing and grooming service. For $10, the Amos brothers would show up at your door with a giant dog bath on the back of their trailer and wash your dog.
Amos re-imagined his trailer system and built a giant dog bath in the form of an over-sized blue dog that travels around city streets.
The giant blue dogs created a lot of buzz, so the Amos brothers decided to franchise the business. The company took off and grew to more than $10 million in annual revenue from 100 franchisees all across Australia.
That’s when Amos decided it was time to sell.
In this episode, you’ll learn:
• The four types of franchisees.
• How and when to tell your employees (and franchisees) that you’re selling.
• The secret reason buyers perform due diligence.
• The surprising strategy for ensuring you get top dollar for your business.
After Amos sold his business, he went on a six-day bender followed by a speculative real estate investment that turned bad in the 2008 financial crisis. Amos lost all of the money he had made in the sale of HydroDog, forcing him to start all over again. Sadly, Amos’ experience is all too common when you don’t have a clear sense of what you will do with the profits from selling your business. That’s why the Module 12 of The Value Builder System™ is dedicated to helping you define a vision and a purpose for your life after you sell. Get started free right now by getting your Value Builder Score.
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About Anthony Amos
Anthony Amos started his career playing professional rugby straight out of high school in Australia. While playing football Anthony decided to use his down time to start his own business, so at 21 he and his younger brother founded a mobile dog grooming business. Their ‘prototype’ grooming trailer consisted of a secondhand hydro-bath (special dog bath) strapped on to the back of a box trailer! They put an ad in the local newspaper, rented a mobile phone and they were on their way!
Within 5 years Hydrodog had grown to over 100 franchises across Australia. In 2006 the brothers decided and it was time to sell Australia and New Zealand. Hydrodog was sold for a record sum and remains the largest franchise sale of its kind in the world. There are now over 200 franchises throughout Australia.
After the sale of Hydrodog Australia & New Zealand, Anthony immersed himself in property development but found that his passion wasn’t in property. So, in 2010 he decided to move to the US with his beautiful wife and 3 amazing children (5,6,7) to expand Hydrodog into the American dog grooming market. After 2 years establishing the business model and getting the big blue dog manufactured in America, Anthony sold his interest in Hydrodog USA. Today Anthony is busy building two franchise systems in the USA! He has put together a world class team and his vision for these new ventures is for them to be global franchise systems within 2 years.
Anthony is also a multi-founding franchisor, serial entrepreneur, author, professional speaker keynote speaker, partnership expert, creator/inventor and angel investor.
Acquirers perform due diligence to verify your numbers before making an acquisition but there is often a more sinister motive behind this stage of selling your business.
John Arnott gives you a breakdown of the statistics on how many people he approached, the conversion rate of those approached to those who signed a Non-Disclosure Agreement (NDA), what proportion of people under NDA requested a face-to-face meeting and, of the people he met with, how many offers he received.
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