Many service company founders yearn for a product business. Some even fund its development through the service business. This week we discuss selling the service side of your business. That’s exactly what Talia Mashiach, the founder of Eved, did.
Part of building to sell is knowing who you might sell to, otherwise you may end up investing in assets that an acquirer will neither want nor value. Take Northern Lights as an example: after selling to CoolBrands, 60 company-owned stores were shut down because they wanted their wholesale distribution channel – not the stores.