Monthly Archives: January 2011

January 26, 2011

Replacing yourself with a second-in-command

I have found there are two basic approaches to building the team you’ll need to replace yourself: you can hire managers in the functional areas like finance, operations, sales and marketing or, you can find a second-in-command (2iC).

In most cases, I have found that acquirers like to see a strong management team, rather than just one good 2iC. However, a group of three or four senior people can be very expensive and may drag down your earnings which could lead you to opt for the more pragmatic 2iC strategy instead.

I’m reminded of Leo McGarry playing the role of Chief of Staff in Jed Bartlet’s Presidency in the TV series The West Wing. The 2iC’s job is to protect the Commander In Chief’s time for the strategic issues.

The danger of a 2iC, in my experience, is that it concentrates a lot of power in one person’s hands. That can work if you finish each other’s sentences, but if you ever fall out of love with your 2iC, it can leave you feeling neutered.

If you are going to use a number two to pull yourself out of the day-to-day details, my suggestion is to align your 2iC’s compensation with your goal to build a sellable business. That way, you avoid a conflict whereby your 2iC is looking to meet their short term objectives (either profit and/or revenue) and you’re looking to make investments that will make your business more valuable in the long run.

If you’re curious about how to find your 2iC, take a look at the first of the three articles below on selling a business where I interview Bob Sutton. Bob is a Stanford Professor and the bestselling author of Good Boss, Bad Boss and The No Asshole Rule and he provides his five tips for hiring a 2iC.

I’d like to hear from you. Are you in favor of a full blown management team over a 2iC? Any experience on how an acquirer views a 2iC-only replacement strategy? Please share your thoughts in the comments section of this post.

How to pick a second-in-command

~ published January 25, 2011 The Globe and Mail

Last week, as Steve Jobs set off on his most recent medical leave of absence, he handed the reins back to his second-in-command, Tim Cook.

Mark Zuckerberg has Sheryl Sandberg on staff to provide some adult supervision at Facebook.

A second-in-command (2iC) can balance the demands of running your business, and someone who has been clearly anointed can also go a long way toward making a leader redundant, which should be the objective of anyone wanting to build a sellable company.  »more

Are You Creating a Job or Building a Business?

~ published January 20, 2011 BNET

At some point, I think you have to decide if you are going to be self-employed or run a business.

Of course, most people start out in business being self-employed but soon reach a crossroads where they have to decide if they want to run a company. To turn self-employment into a business, you have to take one step backward financially to get two steps ahead. This is what I call the valley of self-employment — a time when your profitability actually goes down when you make the transition to a business. » more

How to Become a Talent Magnet

~ published January 19, 2011 Inc.com

After just five hours of meetings, a venture capitalist writes a check to fund an entrepreneur. When asked why he was confident despite so little diligence, the VC responds, “We just clicked.”

A case could be made that the more people you have in support of your venture, the better its odds of success are. So how do you go about attracting people—venture capitalists, an angel investor, a mentor, coach, partner or manager to help you with key decisions—to your company?  » more

January 13, 2011

The magic of recurring revenue

Recurring revenue is the single most important element of building a company you could sell one day. In the video above and the articles below, I share my thoughts on why repeat customers are so important to the value of your business and how to convince your customers to sign up for a contract or subscription.

Please tell us about your own examples and experiences on creating a recurring revenue model in the comments section below.

How to Be Clairvoyant About Revenue

~ published January 7, 2011 Inc.com

Recently I wrote about how recurring revenue can make your business more predictable and less worrisome by helping you see your revenue stream well into the future. I’d now like to focus on how recurring revenue can make your business more valuable if you ever want to sell it.

An acquirer will need to be confident that your company will continue to generate revenue after you are gone. In short, you have to help them see the future by demonstrating how your revenue will be reoccurring. »more

Stop Living Project to Project

~ published January 5, 2011 Inc.com

The best thing you can do for your business —and peace of mind—in 2011 is to create a recurring revenue model. You know the kind, where you start a month knowing you already have some sales guaranteed. Having visibility into your future revenue allows you to plan your time and neutralizes the worry about when your next job will be.

Just about any business can be reshaped to provide a steady flow of projects and cash. For example, Jim Vagonis, the founder of Potomac-based Hassle Free Home Services, has redesigned the business model of the typical contractor. Your average drywaller, stone mason, electrician or plumber lives a lumpy existence, lurching between 16-hour days and stretches of unemployment.»more

January 05, 2011

3 types of business owners — which are you?

Have you ever examined why you decided to start a business instead of becoming a doctor, school teacher, NASCAR driver or bureaucrat?  Now that you’re considering selling your company, I think it is worth remembering what got you into business in the first place.

I’ve found that business owners can be categorized into one of three buckets based on their motivations for starting a business. In the video above, I describe the three profiles which I labeled “Mountain Climbers” “Freedom Fighters” and “Craftspeople” in my first book.

Which of the three profiles best describes your motivations?

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As you contemplate your inner drivers, here are some new articles on selling a business:

Amazon and Google Are Buying. Is Your Startup a Good Target?

~published December 16, 2010, BNET

Big companies are on a buying spree. In the past few months, Amazon.com bought the parent company of Diapers.com and the deal-of-the-day website Woot.com; Google has been on a pace to acquire a new company every other week; and Gregg Blatt, CEO of IAC Interactive, the company behind Match.com and Ask.com, recently told CNBC he has his checkbook out looking to buy companies.

Here’s the math on why big companies are buying businesses like yours: » more

Tips for Negotiating an Earn-out

~ published December 22. 2010, Inc.com

The other day I met with two entrepreneurs running a graphic design business generating $1 million in revenue per year. They were in the final stages of negotiating a deal to sell their company to a large multinational marketing services firm.

The buyer was offering $900,000 up front, which amounts to four times my friends’ pre-tax profit. The buyer had also offered my buddies an “earn-out”: another $700,000 if they achieved a sales growth milestone over the next three years as a division of the acquiring company. » more

Startup Survival: How to Get Past the 3-Year Hump

~ published December 9, 2010, BNET

Crumbs Bake Shop — No. 422 on the 2010 Inc. 500 list of the fastest growing companies in the U.S. — charges $4.50 for a single Peanut Butter Cup Signature cupcake. What do you think the bakery pays for the flour, sugar and Skippy?

In an environment where most businesses never see their third birthday, Crumbs is thriving in part because of its fat gross margin.  Whether you’re starting a lemonade stand or the next Groupon, arguably the single most important predictor of your future success is what you pay for the stuff you need to make your final product.

Here’s why gross margin is the key to surviving your first three years in business: » more