Peter Shankman started Help A Reporter Out (HARO) to connect experts with journalists. Within three years, Shankman was generating $1.5MM from selling ads on his email blasts. That’s when hi largest advertiser approached him to buy HARO.
The Mortgage Reports founder, Dan Green capitalized on the internet traffic his site generated by selling leads to mortgage lenders. Within three years, Green crested a million dollars a year in annual revenue. When he decided to sell he quickly got three offers from the companies he was selling leads to.