Bert Martinez started Accelerator, a supplements company. When Martinez started to worry that one of the supplements he sold, ephedra could be banned, he put his business on the market, only to realize it was worth a lot less than he thought.
The Mortgage Reports founder, Dan Green capitalized on the internet traffic his site generated by selling leads to mortgage lenders. Within three years, Green crested a million dollars a year in annual revenue. When he decided to sell he quickly got three offers from the companies he was selling leads to.