Q. What’s the difference between the first edition of Built to Sell and the second edition being launched this week?
A. In the second edition of Built to Sell, the story of Alex Stapleton remains intact and is accompanied by an all-new 10,000-word Implementation Guide, which outlines my experience, war stories and lessons learned from starting and exiting four businesses. The Implementation Guide is a practical, nuts-and-bolts manual for turning a business into one that can thrive without you.
Q. What if I order after Saturday, April 30?
A. Sorry, April 30, 2011, is a firm date. Send Rachel your order confirmation before 6 p.m. Eastern Time on April 30 to take advantage of any of the offers above.
Q. What if I live outside of the United States?
A. All offers are valid except for the complimentary subscription to Inc., which is just for U.S. residents. If you live outside the United States and you send Rachel your order confirmation by April 30, 2011, you’ll still get the other four gifts.
Q. What if I have already ordered the new book?
A. First of all, thank you. Provided it is the second edition (Built to Sell: Creating a Business That Can Thrive Without You), dig up your order confirmation and send it to rachel@BuiltToSell.com, and we’ll send you your five-pack of gifts.
Q. What if I ordered the first edition, Built to Sell: Turning a Business into One You Can Sell?
A. Thank you. Unfortunately, these offers are just for people who order the second edition, called Built to Sell: Creating a Business That Can Thrive Without You.
Q. What if I want everything in package 1 and package 2?
A. Order 11 books.
Q. Are these offers good for e-book purchases (e.g., for Kindle, Nook, iPad)?
A. No. Unfortunately, these offers are good only for hardcover book purchases.
Q. What if I don’t need that many books?
A. Let us know, and we’ll arrange for the books you don’t need to be donated to a small-business development center (SBDC) library.
Q. What are the logistics on the Sellability Workshop on Sept. 28 and 29, 2011?
A. We start at 9:00 a.m. on Sept. 28 and finish by 4:00ish each day. We’ll grab dinner together somewhere nice the evening of Sept. 28. You’re responsible for your own travel and hotel costs (there are lots of choices in Chicago, from super-swank to very modest). There is no long-distance or webinar access to the session. This is an intimate and small-scale group. Plus, Chicago is a great city in the fall—it’s worth the trip, promise.