Kogentix’s product and service offerings may be complex, but their huge growth resulted in an ending that’s easy to understand—an acquisition by the biggest digital marketing agency in the world.
Boyd Davis – and his three co-founders – created Kogentix with a mission to provide the same behaviour data that recommends the ‘next show to watch’ on Netflix… in industries like banking and groceries.
They started as a consultancy and soon realized in order to grow they would need to transform their services offering business into a product-based model.
Find out how this change helped them grow from zero to 240 employees in just three years, and ultimately sell Kogentix to the biggest digital marketing agency in the world: Accenture.
In this episode, you’ll learn:
- What value awaits you in a product-based company
- How to finance your growth using an unusual debt Instrument
- The buzzwords you should be using to describe your business (and when they don’t matter)
Davis and his co-founders understood that it’s much easier to scale a product-based business than a service-based one. Then they waited until Finding what parts of your business will be the easiest to scale is explored in Module 2 of The Value Builder System™. Get started for free right now by completing Module 1.
About Boyd Davis
Boyd Davis is a managing director at Accenture in the Applied Intelligence practice, responsible for helping clients plan and implement initiatives to leverage data, artificial intelligence, and analytics to achieve superior business results. He joined Accenture via the acquisition of Kogentix, a software and services startup focused on building machine learning applications on modern distributed platforms. Davis was a co-founder of Kogentix and served as Chief Executive Officer.
Prior to founding Kogentix, Davis was Chief Operating Officer of Cask Data, a Palo Alto based venture-backed startup responsible for the leading application platform for Apache Hadoop. Davis started his career at Intel Corporation, where he worked for over two decades in a variety of sales, marketing, and general management positions. His last role at Intel was Vice President and General Manager of the Datacenter Software Division, a group which he formed to expand Intel’s business model into software. His team launched Intel’s distribution of Apache Hadoop and created a market leading position for Intel Hadoop in China. Those efforts ultimately led to Intel’s strategic investment in Cloudera to further optimize and accelerate adoption of Hadoop globally. Davis graduated from Purdue University with a Bachelor of Science in Electrical Engineering, and he resides in Portland, OR with his wife and his three children.
Do You Know An Entrepreneur With A Story To Tell?
We’re constantly on the prowl for interesting stories from owners who have sold their businesses. We look for owners who have sold a business that was generating $1 million or more in revenue and who are willing to share their story candidly with our community. Forbes ranked Built to Sell Radio one of their top 10 podcasts for entrepreneurs and we have more than 400,000 downloads, so your story will get shared with a great community of like-minded owners. Nominate yourself or someone you know today.
At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow.
One of the core principles of creating a more valuable business is ensuring your business can run without you by getting managers to think like owners.
Find out how Erik Van Horn went from running a business for only two hours a week to making an eight-figure exit.
Take the 13-minute survey and get your Value Builder Score
The Value Builder Score was inspired by the book, Built to Sell. It was created to help business owners like you build more valuable companies. Join more than 30,000 entrepreneurs by getting your free Value Builder Score, and find out how valuable your company really is.Get Your Score
It’s free and 100% confidential
How One Bad Boy [Clause] Landed an 8-Figure Deal