How much would someone have to pay you to buy your business today? That’s the question Kris Jones was asked when billionaire Michael Rubin approached him about selling. Jones’ answer to Rubin’s question may surprise you.
Figuring out your number is something you’ll do when we go through The Envelope Test, Module 12 in The Value Builder System. Start Module 1 for free by getting your Value Builder Score.
Kris Jones is a serial entrepreneur, angel investor, best-selling author, accomplished public speaker and dedicated philanthropist.
Jones first took the business world by storm in 1999 when he founded Pepperjam, a full-service internet-marketing agency and affiliate network that was sold for millions to eBay Enterprise (NASDAQ-EBAY) ten years later. With Jones at the helm as president and CEO, Pepperjam quickly distinguished itself as one of the most successful and fastest growing companies in the country. It was a three-time consecutive recipient of the prestigious Inc. Magazine Fastest Growing Company award (2006, 2007, 2008), as well as receiving dozens of other awards and honors.
Some Highlights Of The Show
1:30: The origins of Pepperjam, a gourmet food business.
2:40: “I self-studied around how to build a business online… Others had asked me if I would assist them in launching an affiliate program and helping them set their business up for success. Therein incubated the digital marketing company called Pepperjam.”
3:24: “Over the next five years I built one of the leading digital marketing and affiliate businesses in the United States.”
4:33: “I had developed strategies around driving traffic … number one, find something that works; two, replicate it; and three, scale it.”
5:40: “By 2003 … I had gone from rags to riches.”
6:40: “Before I ever hired my first employee … I had intended to build a world-class company that could eventually get acquired by a strategic buyer.”
13:13: “I would use a significant portion of the cash flow to invest in a division of our company that was sort of stealth … where they were building out technologies.”
14:30: Becoming one of the top five affiliate networks.
19:02: “Strategic partnership is sort of pseudo-code for ‘let’s walk before we run.’”
21:00: “I had gotten to know the CEO… He told me to come down and not to bring anyone.”
21:20: Walking into the lion’s den.
26:55: “That little company was able to accelerate its growth and play at a level we had dreamt about.”
27:15: Advice for young entrepreneurs.
35:55: “I was looking at forward revenue [to value the business].”
42:25: “When I look back it was sort of an anti-climatic moment when the money was transferred … a flood of emotions, like, ‘What’s next?’”
43:13: “Where my passion is, is in entrepreneurship… I’ve now founded probably five or six multi-million dollar businesses.”
44:10: @KrisJonesCom | on Facebook at KJBCapital
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