Jay Steinfeld started selling blinds online in 1993. The e-commerce pioneer went on to build Blinds.com into a $100 million category killer before Home Depot decided enough was enough and made Steinfeld an offer he couldn’t refuse.
In this wide ranging interview with one of the giants of the e-tailing field, you’ll learn:
- The pros and cons of picking a niche
- When to build your management team
- How to acquire a company while minimizing your risk
- The definition of a minority re-cap and how to use one to take some chips off the table
- The biggest mistake founders make when taking money from friends and family
- How a little-known clause in a private equity investment called “participation” can wipe out millions of what you take away from the sale of your company
- The meaning of public company rigor and how you can use it to create a more valuable business
- The benefits of assembling an outside board
Blinds.com got acquired, in part, because they were a big fish in a small pond. At more than $100 million in revenue, they were the largest online retailer of blinds by a long shot. Even though Home Depot has close to $90 billion in sales, Blinds.com were outperforming them in their tiny niche and that made Blinds.com absolutely irresistible to Home Depot. So, what’s your niche? Find out by completing The Monopoly Control exercise in The Value Builder System™—finish Module 1 free by getting your Value Builder Score.
About Jay Steinfeld
Jay Steinfeld is the founder and CEO of Blinds.com, the world’s largest online window coverings store. After starting a small chain of window coverings retail stores in Houston, Texas, he launched the Internet’s first blinds Web site in 1993, and sold his company to The Home Depot in 2014.
Jay is an Ernst and Young Entrepreneur of the Year. He writes a weekly column for Inc. Magazine called Chief Effective Officer, which is about becoming a more effective leader. He also serves on the Innovation Board of the XPrize Foundation, which is focused on solving the world’s greatest challenges through the spirit of competition.
Awards given to Blinds.com include the American Marketing Association’s Marketer of the Year, Houston’s Best Place to Work, Best Companies to Work For in Texas, National Best and Brightest Companies to Work For in Wellness, the Award of Excellence by the Better Business Bureau and National Call Center of the Year.
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Blinds.com was selling $100 million worth of blinds when Home Depot decided they could no longer compete with the category killer and opted to acquire them instead.
Dan Martell started Spheric Technologies to help Fortune 500 companies build website portals, an emerging business back in 2004. Within four years, Martell had scaled the business to 30 employees when he received an acquisition offer that would change his life.
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