ConnectedYard took an old idea and brought it into the 21st century. When they started looking for new funding, they found a buyer instead.
Mark Janes co-founded ConnectedYard in 2015. The company developed pHin, a sensor that monitors the water chemistry of your pool or hot tub and sends notifications to your smartphone when your chemicals are out of whack. Coupled with a subscription model that sold pre-packaged pool chemicals and maintenance services, ConnectedYard started to disrupt the pool and hot tub services market. And that’s when Hayward Industries, one of the world’s largest suppliers of swimming pool gear, approached Janes about buying his company.
In this episode, you’ll learn:
- The pros and cons of giving up equity through venture funding rounds
- How to build your pitch to funders to avoid ‘aging’ your deal
- Why venture funding can be a great way to find unexpected buyers
- The importance of ‘staring your acquirer in the eyes’
- Key tactics to protect yourself as you structure an earn out
Janes gave away the pHin monitor in exchange for a subscription to the chemicals needed to rebalance your pool. It’s the latest example of a savvy entrepreneur applying the subscription business model to a new industry. How about you? Have you figured out your subscription model yet? If not, you’ll love Module 5 of The Value Builder System™ which includes a tool designed to help you identify a subscription model in any industry. Start The Value Builder System™ free right now by completing Module 1.
About Mark Janes
Mark Janes is the co-founder and COO of ConnectedYard Inc., the makers of pHin, the Smart Water Solution. Janes is a leader in the start-up and tech industries with a proven track record of successfully building companies, launching products internationally and managing the operations, sales and marketing teams of a wide range of successful companies. Janes has an M.A. in Interactive Media from Southampton University, UK.
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