When is the best time to start thinking about an acquirer? For one company, they had it on their agenda since day one.
Pundits often criticize founders who are building to sell as money-grubbing mercenaries lacking a higher purpose, but what happens when planning your exit is the first step you take in launching a company?
Join us today with Kimberly Caccavo and Kate Nowlan, founders of GRACEDBYGRIT, to learn why they started their business with the intent of getting acquired by a bigger brand right from the get-go — and how that mindset helped them find the perfect acquirer: digital native apparel company, HYLETE, Inc. After an initial rocky attempt to gain HYLETE’s attention, they changed their strategy to lock down an offer – and their grit became their grace. In this episode you’ll learn:
- How investing heavily into your brand affects your value
- An alternative way to raise money (in a capital-intensive market)
- What an ‘investomer’ is, and how to create an influencer community to engage them
GRACEDBYGRIT built a brand in a niche market which helped them garner the attention of the perfect acquirer. How does your brand stand out? Module 6 of The Value Builder System™ explores the concept of Monopoly Control. To find out about your differentiators, start for free by getting your Value Builder Score.
About Kimberly Caccavo and Kate Nowlan
Kimberly Caccavo and Kate Nowlan founded GRACEDBYGRIT, the first community-driven, direct-to-consumer premium athletic apparel brand for women.
Caccavo brought technology and business experience to GRACEDBYGRIT. She received her BS in Chemical Engineering from UC Berkeley and an MBA from UCLA. She has had a rich and varied career during which she designed metals used in the space shuttle; did research on ceramic heat engines; ran a telephone directory business; helped privatize a Latin American phone company; started a cable company; worked in Hollywood, and had her own consultancy helping to launch businesses.
Nowlan brought coaching experience and product knowledge specific to female athletes to GRACEDBYGRIT. She received her BA in Sociology and Psychology from UMass Amherst. As an entrepreneur, she owned her own company organizing small businesses and homes. She launched, coached, and grew a youth and masters swim program, was an executive for a nonprofit in which she planned and ran events, coordinated fundraisers, ran the day-to-day office operations, and launched new revenue-driving community programs. Upon the sale of GRACEDBYGRIT, Nowlan joined HYLETE as the VP of Brand Experience.
Get a copy of Caccavo and Nowlan’s new book, Graced by Grit: The Entrepreneurial Woman’s Guide To Starting A Business With Power, Passion & Purpose, on Amazon.
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Jill Nelson recently sold a majority interest in her $11 million telephone answering service, Ruby Receptionists, for $38.8 million.Have you ever daydreamed about what your business could be worth one day?
You’re excited to get an offer for your company, but it’s not what you had hoped for. You’re tempted to react with righteous indignation – but is that really the best way to maximize an acquisition offer?
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