In the early 2000s, Carl Gould gained notoriety in New Jersey for building upscale modular and log homes under the banner Outdoor Imaging. Gould invested heavily in growing his reputation in the New Jersey market.
Carl Gould gained notoriety in New Jersey for building upscale modular and log homes.
When Gould decided it was time to get out of the business, he did an inventory of his assets. There was some equipment and existing contracts, but he reasoned his name and reputation in the community were also worth buying. In this episode you’ll learn:
- How to sell your company name.
- Why some buyers make the mistake of discounting your company name in negotiations (and how to get value for it).
- One simple change Gould made that transformed his construction business almost overnight.
- How to value contract revenue.
Are you leveraging recurring revenue?
As you’ll hear, Gould’s first exit was a landscaping business that was valued based on recurring contracts. Contracts are one of the six types of recurring revenue you’ll learn how to leverage when you complete The Automatic Customer Builder exercise in Module 5 of The Value Builder System™. Get started now by completing your Value Builder questionnaire now.
About Carl Gould
Carl Gould is an authority on business growth who advises organizations to grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. His consulting firm, 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies, and currently works with the 9th fastest-growing company in NJ.
Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.
Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored “Blueprint for Success” with Stephen R. Covey and Ken Blanchard; and his best-selling book, “The 7 Stage of Small Business Success”, lays out the formula for HyperGrowth. In 2016, Biz Dev Done Right became a #1 Best Seller on Amazon. Each week he co-hosts “Quit and Get Rich” on iHeart® radio; and shares share his insights from working with top companies from around the world.
Do You Know An Entrepreneur With A Story To Tell?
We’re constantly on the prowl for interesting stories from owners who have sold their businesses. We look for owners who have sold a business that was generating $1 million or more in revenue, who are willing to share their story candidly with our community. Forbes ranked Built to Sell Radio one of their top 10 podcasts for entrepreneurs and we have more than 100,000 downloads, so your story will get shared with a great community of like-minded owners. Nominate yourself or someone you know today.
At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow.
You’ve built an amazing reputation in your community—now how do you get an acquirer to care?
Adam Glickman started hawking “Jumbo Brand Condoms” from his Tuft’s dorm room in 1989 under the moniker “a safe jumbo is a happy jumbo.” His brand grew across campus and, upon graduation, Glickman started America’s first retail condom shop in New York City. Based on the success of the Manhattan store.
What’s Your Business Worth?
Take the 13-minute survey and get your Value Builder Score
The Value Builder Score was inspired by the book, Built to Sell. It was created to help business owners like you build more valuable companies. Join more than 25,000 entrepreneurs by getting your free Value Builder Score, and find out how valuable your company really is.
Get Your Score Now It’s free and 100% confidential.