The Sellability Workshop is an intensive, two-day program designed for business owners running profitable companies with between $500,000 — $7,000,000  in annual revenue and wanting to make their business attractive to a strategic acquirer. I accept just 16 people into the workshop.

Selling your business to a strategic acquirer is hard work, and only a small fraction of business owners who want to be acquired ever get an offer. But just because something is hard doesn’t mean you shouldn’t try. Like climbing Everest, selling your business represents the top rung of your entrepreneurial adventure. There is no magic formula or recipe book on how to do it. But, based on my experience, there are some things you can do to improve your odds.  If you’re one of the 16, you’ll learn how to:

• Prepare your business to be an attractive acquisition candidate:
  • Create a recurring/subscription revenue model (how to implement, mistakes to avoid)
  • Increase your valuation multiple
  • Create a positive cash flow model
  • “Productize” a service
  • Tell your employees you’re selling and get them to help you in the process
• Negotiate a deal to sell your business:
  • Reduce or eliminate an earn-out
  • Get multiple, competitive offers for your business
  • Handle management presentations to potential buyers
  • Evaluate a letter of intent (things to look for, mistakes to avoid)
  • Shorten the due diligence period
  • Increase the likelihood that your offer will survive from letter of intent to closing day

Being part of a small group is a luxury. You’ll have the opportunity to address your specific situation, questions and challenges. Your identity will be kept in strict confidence. The attendee list will not be published before or after the event, and attendees will be introduced by first name only in the session.  The decision to reveal your full name or your company name to your fellow attendees will be left to your discretion.

I’ll lead the conversation in a workshop format, but there will be lots of discussion, Q&A and time to reflect on your own business and plan your takeaways from the session.

Who is the Sellability Workshop for?

The workshop is for business owners running profitable companies with between $500,000 — $7,000,000 in gross annual revenue interested in positioning themselves for a strategic acquisition in the next five years.

Who is the Sellability Workshop not intended for?

This is not an exit-planning event. I assume you have evaluated your exit options and made the decision that you want to position your company to be acquired.

Therefore, if you’re considering passing your business on to your kids, this session is not for you. If you are considering selling your business to your managers, this session is not for you. If you’re hoping to attend to pitch your services to the business owners in the room, please do not apply.

Please note, I’m not a mergers and acquisitions professional, lawyer, exit planner or insurance salesman. There will be no sales pitch or veiled agenda. You won’t be asked to buy a time share, either. I’m just a guy who likes hanging out with smart business owners and passing on whatever knowledge I’ve gained. My only goal is that the 16 participants walk out with confidence, inside knowledge and an action plan to position their business for a strategic acquisition.

Details and logistics

1. The fee is $3,495 US. In the context of selling your business to a strategic acquirer, that’s a rounding error.
2. You’re responsible for your own travel and hotel.
3. There is no long-distance or webinar access to the session. This is an intimate and small-scale group—it’s worth the trip, I promise.
4. The identity of participants is to be kept in strict confidence. The attendee list will not be published before or after the event, and attendees will be introduced by first name only in the session.  The decision to reveal your full name or your company name to your fellow attendees will be left to your discretion.

——————————————————

The Sellability Workshop application form

To apply for one of the 16 spots at the Sellability Workshop please complete this application form.