Want to Become A Built to Sell Coach?

The Value Builder System™ is a systematic approach for helping your clients improve the value of their business inspired by the book Built to Sell: Creating a Business That Can Thrive Without You.

Our proven system is 100% advisor-led, meaning the only way an entrepreneur can leverage our methodology is through the support of a Certified Value Builder™ – the name we give our coaches trained in the Built to Sell methodology.

A Systematic Framework For Building Value

With more than 30,000 users, our methodology has been statistically proven to increase the value of your client’s business by up to 71%.

Our platform offers a tangible framework for your consultations and includes 36 video tutorials your clients will watch in advance of meeting with you. This ensures your time is spent on strategy rather than educating your client about the basic drivers of company value.

Complete Marketing System

You will also get an entire marketing system to help build a recurring revenue stream for your practice and win new clients, including:

  • A branded “drip campaign” of weekly emails you configure to automatically send to the clients and prospects you select
  • A set of three workshop templates, complete with speaker notes and marketing materials, so you can run your own local-market Built to Sell workshops
  • A customized embed code to insert the Value Builder questionnaire directly into your website
  • A set of nine videos that you can embed in your site and that describe the drivers of company value
  • Responsive email scripts, brochures and website copy proven to attract clients


Recurring Revenue

The Value Builder System™ is designed to create a recurring revenue stream for advisors. Our methodology is based around a 12-month engagement between advisor and client that naturally renews every year.

Professional Credentials

We offer the Certified Value Builder™ designation, which provides you with a professional designation you can display on your marketing materials and professional profile.

A Value-Building Methodology & Tool Set

More than just diagnosing the factors dragging down your client’s value, The Value Builder System™ gives you a systematic methodology powered by 12 unique tools for improving the value of your client’s business.

Practice-Building Marketing Materials

As a Certified Value Builder™ you’ll have access to a suite of marketing resources. You’ll also have access to Practice Builder, our free one-on-one training program designed to kick start the growth of your value-building practice.

Market Research

Every quarter we publish The Sellability Tracker research, which reveals the liquidity in the private business markets and is the largest study of its kind in the world.

What Advisors Say About Earning Their Certified Value Builder Designation™

Certification Process

Successful applicants will be required to earn their Certified Value Builder™ designation by attending one of three live classroom events offered throughout the year. Learn the foundational concepts behind The Value Builder System™, and how to navigate through the advisor portal, using an online learning platform from your home or office before you arrive. Then, attend our intensive case study-based live classroom event to apply The Value Builder System™ concepts and explore marketing strategies to maximize your recurring revenue stream and build your Value Builder practice.

Selection Criteria

Each year, we certify a select group of professional advisors to offer The Value Builder System™. We look for advisors who:

  • Have a genuine desire to help business owners
  • Operate with integrity
  • Are well networked in their local business community
  • Know success is something that is earned, not given
  • Have read Built to Sell and believe in its message

What Our Advisors Say

“As a follow up to the pre-work, this has really driven home the effectiveness of the program. I have learned so much from this course and the contribution from the other attendees.
Great interaction!”
— Art Johnson, Your Restoration Coach

“I’m very excited about using The Value Builder System™ in my consulting business as it addresses a trend and real need. John an his team have built a great product and process together and sincerely want to see us Certified Value Builders succeed.”
— Burt Lohoff-Gaida, CEP, Lohoff-Gaida Consulting LLC

“Both the training and the content exceeded my expectations. My fellow participants were of a very high standard and I’m proud to be part of this group.”
— John Nieuwenburg, Founder, W5 Business Coaching

Learn More About Becoming A Built To Sell Coach