About this Episode

Peach New Media was launched in 2001 and sold in 2015 by Dave Will. Will had built his software company up to 40 employees when he received an offer from the private equity group Accel-KKR that he simply could not refuse.

Peach New Media was launched in 2001 by Dave Will, who carried the title “Chief Peach” until he sold the business in 2015. Will had built his learning-management software company up to 40 employees when he received an offer from the private equity group Accel-KKR that he simply could not refuse. In this interview, Will shares his wisdom on:

  • How to create a company acquirers will want to buy.
  • How to figure out when to sell.
  • How to look at your business as an investor would.
  • Cup-holder ideas and how they impact your company’s value.

Will decided to sell his business when he received an offer that indicated the acquirer’s willingness to pay forward for a lot of future growth. If you want to know what your company is worth—and what it could be worth to some buyers—get your Value Builder Score here.

About our guest

Dave Will - Built to Sell Radio - John Warrillow - Podcast

Dave Will

In February of 2015, private equity firm Accel-KKR acquired Will’s company, Peach New Media, a learning platform software company he started in 2001. As CEO and founder of this SaaS software and service business—with a strong emphasis on scalability, customer experience and company culture—Will grew the company to 40 employees and 200+ clients. Currently, he is in the process of mentoring and building new technology businesses. Will began his technologically oriented career in the consumer packaged goods industry, working with sales planning software for several companies including Kraft, Nielsen, Gillette, Ocean Spray, and Polaroid.