About this Episode

Find out how Mitchell Reichgut built Jun Group to sell.

We know consumers have shifted their eyes from televisions to mobile devices, so how are companies raising upwards of $28 million to capitalize on this evolution?

For Mitchell Reichgut, co-founder of Value Exchange Advertising (VEA) company Jun Group, he helped create a service that has multi-national and luxury brands running to them to reach their target customers.  Jun Group is a pioneer in VEA where a marketer will offer a mobile phone user access to something cool like a game or some valuable content in exchange for watching an ad.

Jun Group raised $28 million in venture financing before ultimately being acquired by Advantage Solutions last fall.

In this interview with Reichgut, you’ll learn:

  • A refreshingly simple way to evaluate potential investors
  • The surprisingly tough question to ask interested investors
  • What to do when a partnership falls apart

Reichgut was an early pioneer in the field of Value Exchange Advertising and enabled his firm to create a unique point of difference compared to the thousands of digital advertising agencies offering a broad list of services. We’ll help you carve out your own little category of one during the Scalability Finder exercise which is module 2 in The Value Builder System™.   Start right now by getting your Value Builder Score.

About our guest

Mitchell Reichgut

Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Reichgut led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, he served as Creative Director at Think New Ideas.