About this Episode

If too many cooks spoil the broth, can too many owners derail a sale?

When a company has over 20 owners, how do you get everyone onboard for a sale?

The answer – for Wayne Colonna, who purchased Automatic Transmission Service Group (ATSG) – was a lot easier to bring to fruition than he imagined.

When Colonna was approached by a strategic buyer in 2018, he wasn’t looking to sell. In fact, he presumed it would be too difficult with ATSG – a subscription service company that provides technical support and training for auto repair shops – being under an Employee Stock Ownership Program (ESOP).

The ESOP gave employees ownership interest in the company – in other words, Colonna needed their buy in to close the deal. Find out how an otherwise “tough conversation” turned into a breezy exit.

In this episode, you’ll learn:

  • Why the best time to sell your company is when someone is looking to buy
  • How an ESOP can motivate your buyer and simplify a valuation
  • How recurring revenue can be your winning ticket to an exit

ATSG ran as a stable business model for more than 30 years because it offered a specific niche service and was paid on a subscription model. This kind of Monopoly Control based on Recurring Revenue are just two of the Eight Key Drivers of Business Value explored in The Value Builder System™. Get started for free right now by completing Module 1.

About our guest

Wayne Colonna

Wayne Colonna is Technical Director/Assistant to Plant Manager at ETE REMAN and President of ATSG (Automatic Transmission Service Group) since 2012.