About this Episode
For the better part of 40 years, Michael Gerber has been encouraging business owners to work “on, not in” their business. Gerber’s knack for simplifying the complex art of starting and growing a company really resonates.
The first book I ever read about entrepreneurship was The E-Myth by Michael Gerber.
I loved it.
Gerber’s knack for simplifying the complex art of starting and growing a company resonated with me immediately. Although I’ve never met Michael, I consider him to be one of my very first teachers.
I have not read his more recent books so when his publicist contacted me last week to see if I would interview Michael on Built to Sell Radio, I was keen to hear what he had been up to since The E-Myth.
In this interview, you’ll get a summary of his new book, Beyond The E-Mythincluding:
- Why every company should be built as a product to sell.
- The four stages of building a sellable company.
- How to engage “the beginner’s mind”.
- The four roles of every founder.
- The hierarchy of growth.
For the better part of 40 years, Michael Gerber has been encouraging business owners to work “on, not in” their business. That’s exactly what we do with owners that leverage The Value Builder System™. Each month, you’ll get focused time with one of our Certified Value Builders to help you build your company as if it were a product to sell. Get started by completing your Value Builder questionnaire.
Click to Tweet: Ep. 71 of BuiltToSell Radio: An Interview with The E-Myth’s Michael Gerber.
At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow.
About our guest
Michael Gerber, Author of “The E-Myth”
Michael E. Gerber is first thought of as a world renowned business author. His New York Times, Wall Street Journal, and Business Week best-selling books of all time have touched the lives of millions of readers throughout the world. But Michael E. Gerber is much more than just an author. He is a true legend of entrepreneurship. Inc. Magazine calls him “the World’s #1 Small Business Guru”. He started over 40 years ago by addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few entrepreneurial skills, and no place to go to get meaningful help.