What’s Lurking In Your Company’s ‘Attic’?

About this Episode

Washington state’s legalization of recreational marijuana sounded like an entrepreneur’s dream, but the reality had Brandon Neth looking for an exit after only 5 years.

Imagine two homes on the same street with the same square footage, and the same interior – but one sells for double the price. What happened? The answer: one home had a Rembrandt in the attic – a hidden masterpiece, skyrocketing its value.

If you think of your business as a home, what would be the Rembrandt in your attic?

For Brandon Neth, founder of Northwest Cannabis Solutions (NWCS), his “Rembrandt” was the license to produce marijuana in Washington State.

Ready to exit his business after just 5 years, Neth discovered the combination of an oversaturated market and strict state regulations made it difficult to sustain profit and place any company value on paper. But, he had one tantalizing asset: acquirers were desperate for a coveted license to produce pot in Washington.

Listen now to learn:

  • How to unlock the non-traditional, hidden gems in your company
  • How vertical integration in an industry can limit business growth
  • Why regulated markets can make an impact on your point of differentiation

Want to discover what’s in your company’s ‘attic’?

Take the Value Builder Score and discover the unlocked asset that could make your business more valuable than you thought.

About our guest

Brandon Neth

Brandon Neth is a travel enthusiast and entrepreneur living in Portland, Oregon. He graduated from Washington State University in 2006 and has had a “less than traditional” path to business ownership. Two years out of college he moved abroad where he worked numerous jobs, started his first business, and caught the travel bug!Thanks to the low cost of living, a very frugal lifestyle, and some smart financial moves he was able to get out of debt at an early age.