About this Episode
When is the best time to start thinking about an acquirer? For one company, they had it on their agenda since day one.
Pundits often criticize founders who are building to sell as money-grubbing mercenaries lacking a higher purpose, but what happens when planning your exit is the first step you take in launching a company?
Join us today with Kimberly Caccavo and Kate Nowlan, founders of GRACEDBYGRIT, to learn why they started their business with the intent of getting acquired by a bigger brand right from the get-go — and how that mindset helped them find the perfect acquirer: digital native apparel company, HYLETE, Inc. After an initial rocky attempt to gain HYLETE’s attention, they changed their strategy to lock down an offer – and their grit became their grace. In this episode you’ll learn:
- How investing heavily into your brand affects your value
- An alternative way to raise money (in a capital-intensive market)
- What an ‘investomer’ is, and how to create an influencer community to engage them
GRACEDBYGRIT built a brand in a niche market which helped them garner the attention of the perfect acquirer. How does your brand stand out? Module 6 of The Value Builder System™ explores the concept of Monopoly Control. To find out about your differentiators, start for free by getting your Value Builder Score.
About our guest
Kimberly Caccavo and Kate Nowlan
Kimberly Caccavo and Kate Nowlan founded GRACEDBYGRIT, the first community-driven, direct-to-consumer premium athletic apparel brand for women. Caccavo brought technology and business experience to GRACEDBYGRIT. She received her BS in Chemical Engineering from UC Berkeley and an MBA from UCLA. She has had a rich and varied career during which she designed metals used in the space shuttle; did research on ceramic heat engines; ran a telephone directory business; helped privatize a Latin American phone company; started a cable company; worked in Hollywood